Toys That Celebrate Children and Their Everyday World

Screen-free, skill-building play designed to build confidence, belonging, and joyful learning - at home, in classrooms, and in communities nationwide.

Bound upward through play!™️

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Bound upward through play!™️

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Bound upward through play!™️ ✳︎ Bound upward through play!™️ ✳︎

SHop by play

Upbounders® x Alma’s Way™

A bilingual, screen-free toy collection inspired by the PBS KIDS® series Alma’s Way™, created in partnership with Fred Rogers Productions and designed for joyful learning, cultural connection, and everyday play.

Alma’s Way™ by Upbounders® is available for wholesale pre-order now shipping Spring 2026.

as seen on

built for growing minds

Founded by a mom inspired by her young son, our award-winning products are built on four principles: joyful and wholesome learning, skill development, inclusiveness, and sustainability. Through play, we aim to be a positive part of each child's life by celebrating what’s special about their joyfully diverse world and cultivating a sense of belonging.💫

Testimonials

★★★★★

The best plushie for kids! our child can't stop smiling with this.

- Sarah S

★★★★★

It’s well made, adorable and my child loves his smile!

- Faiza

★★★★★

Our Upbounders double-sided puzzle is a was perfect for my older toddlers!

- Jill U.

Available at Independent Retailers Nationwide

Upbounders® toys are available through specialty toy stores, museum shops, bookstores, and independent retailers across the country.

Support a local shop and discover culturally rich, screen-free toys near you.

wonders of the everyday world

Discover Upbounders® robust collection of toys featuring original artwork depicting highly recognizable scenes, common routines, familiar faces, and places children frequently go…or might like to explore!

trusted by families, educators, and cultural institutions

see Upbounders® in real homes & classrooms