"the world belongs to kids, they need to feel they belong to the world"

Our Story

Step into Upbounders®’ world, where Belonging Begins with Play®! Founded by a mom, and Returned Peace Corps Volunteer, Upbounders® is for modern parents and caregivers who are looking for high-quality toys that are eco-friendly, fun, and educational and reflect what's special about the joyfully diverse world your child experiences everyday. Our award-winning puzzles, plushies, and playthings are designed to encourage special bonding moments between toddlers and their caregivers where they are engaging with kids about their world and watching as their childs’ imaginations, skills, and powers of observation grow. And everything they do revolves around the idea of promoting belonging in the minds of children. 

Sold on Amazon, in major retailers like Nordstrom, Kohl's, and Target, and at Indigo Kids in Canada, Upbounders® is making it easier for young families to find premium toys that help cultivate a sense of belonging in your homes through play. 

This past summer, Upbounders® was the featured toy in Chick-fil-A kids meals, with over 10 million prized-sized versions of their toys distributed nationwide.