An Ah-May-Zing partnership that brings joyful, bilingual play to everyday moments
Alma’s Way™ by Upbounders®
A bilingual, screen-free toy collection inspired by the PBS KIDS® series Alma’s Way™, created in partnership with Fred Rogers Productions and designed for joyful learning, cultural connection, and everyday play.
Produced by
Alma’s Way™ Think It Through Media, LLC. © 2026. All rights reserved.
About Alma’s Way™
Alma’s Way™ is a PBS KIDS animated series from Fred Rogers Productions, created by Sonia Manzano, that follows 6-year-old Alma Rivera - a proud, confident Puerto Rican girl growing up in the Bronx with her family, friends, and community. The series celebrates Alma’s thoughtful problem-solving process - her “way” is to think things through - inviting children to see themselves reflected in everyday life and decision-making.
Aimed at children ages 4 - 6, the series is available in English, Spanish, and American Sign Language (ASL) and has reached millions of families through PBS KIDS platforms. Season 3 launched in January 2026.
Alma’s Way™Product Line
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“How Do You Say?” Bilingual Montessori Magnetic Maze - a first-of-its-kind wooden learning toy designed to celebrate language, culture, and everyday community life.
Children guide magnetic balls along colorful paths, matching them to characters, objects, and numbers from Alma’s vibrant Bronx neighborhood - from bomba drums to Papi’s parrots to cooling off with a piragua.
With bilingual English-Spanish labels, toddlers naturally absorb new vocabulary while connecting with multicultural characters they know and love. The ball carrier feature adds motion-based fun, boosting problem-solving skills and rewarding curiosity.
Step up to the plate with Alma and her friends in this Baseball/Beisbol pinball game! Featuring Alma’s Papi (Rafael Rivera) coaching from the field, Alma ready to bat, and friends like Junior cheering her on, this FSC®-certified wooden pinball game celebrates the love of baseball that runs through Alma’s Bronx community. Kids launch the ball through fun scoring slots like “Home Run!” and “700” points, strengthening hand-eye coordination while enjoying screen-free play.
A day in the neighborhood comes alive in the Bodega pinball game! Featuring Alma, her best friend André, her brother Junior, and even Ladi the cat peeking from the shelves, this toy captures the vibrant everyday life of the Bronx. Kids send the pinball bouncing through items on the bodega shelves, learning numbers and pretend-play shopping while practicing coordination. Built from FSC®-certified wood, this game celebrates community, friendship, and cultural pride.
Inspired by the #1 episode “Alma Goes to Puerto Rico”, this Coconuts pinball game brings Alma’s heritage to life. The artwork shows Alma in her vibrant Bomba skirt, dancing to the rhythm of Puerto Rican drums with Junior on percussion and trusty dog Chacho by her side. Children will delight in launching balls through the coconut grove, building focus and motor skills while celebrating Puerto Rican culture. FSC®-certified wood ensures safe, sustainable play.
Inspired by the PBS KIDS episode “Bomba or Baseball?”, this double-sided 48-piece puzzle shows Alma’s big choice: joining Uncle Nestor, Andre, Rafia, Bea, and Junior for a lively bomba dance, or cheering with Papi and Junior at the baseball game. Printed on FSC®-certified paperboard with extra-thick, sturdy pieces, the 24 x 14 inch puzzle comes in a premium rope-handled tube gift box, making it both durable and beautifully giftable. Two cultural adventures in one screen-free activity!
From the hit PBS KIDS series Alma’s Way™, this 48-piece wooden tray puzzle captures the vibrant spirit of “Mofongo on the Go Go,” where Alma and Eddie dream of starting a food truck—but learn that good ideas need good planning (and actual mofongo!). Featuring characters from the show, playful street art, and a food truck scene inspired by Puerto Rican culture, this puzzle offers screen-free fun while sparking conversations about food, family, and community.
● 48-piece FSC-certified wooden tray puzzle
● Features original Alma’s Way™ artwork
● Supports fine motor skills, planning, and storytelling
● Perfect for ages 4+ | Puzzle size: 14" x 10"
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ALMA’S WAY centers on 6-year-old Alma Rivera, a proud, confident Puerto Rican girl who lives in the Bronx with her family among a diverse group of close-knit friends and community members. Infused with Manzano’s humor and grounded in a social and emotional curriculum, the series will give children ages 4-6 the tools to find their own answers, express what they think and feel, and recognize and respect the unique perspective of others. The series is created by Sonia Manzano, beloved by generations as “Maria” on Sesame Street, who broke new ground as one of the first Latino characters on national TV.
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aligned with early childhood environments
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grounded in everyday community life
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a values-led toy company
wholesale ordering
Alma’s Way™ by Upbounders® is also available for wholesale order now.
WHO THIS COLLECTION IS FORthe Alma’s Way™ collection translates the heart of the beloved PBS KIDS series into accessible, everyday play - celebrating culture, community, and childhood through durable, sustainable toys designed for today’s kids.
