Amazon Selling Partners Features Washington, DC–Based Toy Brand Upbounders®

Upbounders® designs educational puzzles and hands-on play products that reflect children’s everyday experiences, supporting joyful learning and belonging through play. The Washington, DC–based toy brand was featured by Amazon Selling Partners in “Mom’s Mission to Celebrate Every Child Blossoms on Amazon.”

The article highlights founder Kemi Tignor’s journey from launching Upbounders® at local markets to building a nationally recognized brand on Amazon, using direct-to-consumer tools to scale while staying rooted in joyful learning, representation, and community impact. The feature also spotlights Upbounders®’ commitment to culturally reflective design and creating play experiences that help children see themselves — and their world — in the toys they love. Read the full article here.