An Ah-May-Zing partnership that brings joyful, bilingual play to everyday moments

Upbounders® x Alma’s Way™

A bilingual, screen-free toy collection inspired by the PBS KIDS® series Alma’s Way™, created in partnership with Fred Rogers Productions and designed for joyful learning, cultural connection, and everyday play.

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Produced by

Alma’s Way™ Think It Through Media, LLC. © 2026. All rights reserved.

About Alma’s Way™

Alma’s Way™ is a PBS KIDS animated series from Fred Rogers Productions, created by Sonia Manzano, that follows 6-year-old Alma Rivera - a proud, confident Puerto Rican girl growing up in the Bronx with her family, friends, and community. The series celebrates Alma’s thoughtful problem-solving process - her “way” is to think things through - inviting children to see themselves reflected in everyday life and decision-making.

Aimed at children ages 4 - 6, the series is available in English, Spanish, and American Sign Language (ASL) and has reached millions of families through PBS KIDS platforms. Season 3 launched in January 2026.

Alma’s Way™Product Line

click any product below to view details

Alma’s Way™ “How Do You Say?” Bilingual Magnetic Maze Alma’s Way™ “How Do You Say?” Bilingual Magnetic Maze
Alma’s Way™ “How Do You Say?” Bilingual Magnetic Maze
Baseball - Alma’s Way™ Wooden Pinball Baseball - Alma’s Way™ Wooden Pinball
Baseball - Alma’s Way™ Wooden Pinball
Bodega - Alma’s Way™ Wooden Pinball Bodega - Alma’s Way™ Wooden Pinball
Bodega - Alma’s Way™ Wooden Pinball
Coconuts - Alma’s Way™ Wooden Pinball Coconuts - Alma’s Way™ Wooden Pinball
Coconuts - Alma’s Way™ Wooden Pinball
Alma’s Way™ Two-Sided 48-Piece Puzzle – Bomba or Baseball? Alma’s Way™ Two-Sided 48-Piece Puzzle – Bomba or Baseball?
Alma’s Way™ Two-Sided 48-Piece Puzzle – Bomba or Baseball?
Alma’s Way™ Mofongo on the Go Go 48 PC Wooden Puzzle in Storage Tray Alma’s Way™ Mofongo on the Go Go 48 PC Wooden Puzzle in Storage Tray
Alma’s Way™ Mofongo on the Go Go 48 PC Wooden Puzzle in Storage Tray

pre-order this spring 2026

Alma’s Way™ by Upbounders® is available for wholesale pre-order now, shipping Spring 2026.

Shop on Faire
Contact for Institutional Orders
Order Direct 
WHO THIS COLLECTION IS FOR

the Alma’s Way™ collection translates the heart of the beloved PBS KIDS series into accessible, everyday play - celebrating culture, community, and childhood through durable, sustainable toys designed for real retail environments.

This assortment represents a growing category of “better consumer” kids products: items that play nationally without compromising values, design, or educational integrity.

Why Alma’s Way™ Works across retail, cultural & learning environments

  • with proven audience reach and trust

  • supporting language development

  • aligned with early childhood environments

  • grounded in everyday community life

  • places where families discover meaningful, well-designed products rather than hunting for the cheapest option.

  • a values-led toy company

Wholesale & Institutional Ordering

Alma’s Way™ by Upbounders® is available for wholesale pre-order now, shipping Spring 2026.

Shop on Faire
Contact for Institutional Orders
Order Direct

Trade Shows

See the collection in person:

NY NOW

NEW YORK

BOOTH 741

Toy Fair

NEW YORK

BOOTH 6436

MSA Forward

PHILADELPHIA

BOOTH 2600

Bound upward through play!™️

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Bound upward through play!™️

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Bound upward through play!™️ * Bound upward through play!™️ ✳︎