An Ah-May-Zing partnership that brings joyful, bilingual play to everyday moments
Upbounders® x Almas Way™
A bilingual, screen-free toy collection inspired by the PBS KIDS® series Alma’s Way™, created in partnership with Fred Rogers Productions and designed for joyful learning, cultural connection, and everyday play.
Produced by
Alma’s Way™ Think It Through Media, LLC. © 2026. All rights reserved.
About Almas Way™
Alma’s Way™ is a PBS KIDS animated series from Fred Rogers Productions, created by Sonia Manzano, that follows 6-year-old Alma Rivera—a proud, confident Puerto Rican girl growing up in the Bronx with her family, friends, and community. The series celebrates Alma’s thoughtful problem-solving process—her “way” is to think things through—inviting children to see themselves reflected in everyday life and decision-making.
Aimed at children ages 4 - 6, the series is available in English and Spanish and has reached millions of families through PBS KIDS platforms. Season 3 launches January 2026.
Why Alma’s Way™ Works in Stores, Museums & Classrooms
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with proven audience reach and trust
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supporting language development
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aligned with early childhood environments
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grounded in everyday community life
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places where families discover meaningful, well-designed products rather than hunting for the cheapest option.
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a values-led toy company
Alma’s Way™ Product Line
(Wholesale)
Designed in partnership with Fred Rogers Productions and Upbounders®, these toys extend the mission of Alma’s Way™ beyond the screen - helping children see themselves, their families, and their communities reflected in play. This assortment shows how licensed preschool products succeed when they are values-driven, culturally grounded, and retail-smart..
Bilingual Learning Toys
“How Do You Say?” Bilingual Magnetic Maze (Ages 18m+)
A Montessori-inspired English–Spanish magnetic maze crafted from FSC® wood with a sealed acrylic top. Designed with Fred Rogers Productions and Upbounders®, it supports early speech development, fine motor skills, and bilingual learning.
IDEAL FOR:
Classrooms · speech therapy · early learning centers · travel play
wooden puzzles
A screen-free wooden puzzles featuring original artwork from the Mofongo on the Go Go episode.
IDEAL FOR:
??? · ??? · early learning centers · travel play
WHO THIS COLLECTION IS FORthe alma’s way collection is thoughtfully designed for specialty retailers, museum and zoo shops, educators, speech pathologists, libraries, and early learning programs seeking culturally meaningful, screen-free toys rooted in everyday life.
Wholesale & Institutional Ordering
Alma’s Way™ by Upbounders® is available for wholesale pre-order now, shipping Spring 2026.
Trade Shows
See the collection in person:
NY NOW
NEW YORK
Toy Fair
NEW YORK
MSA Forward
PHILADELPHIA
