Observing Trends, Delivering What’s Next: Inspiration from a Family RV Trip
At Upbounders®, inspiration often begins in everyday life. This summer, founder Kemi took her family on their second RV adventure, traveling through Yellowstone National Park, Cody, Wyoming, and the American West.
What began as a family vacation quickly became something more: an opportunity to observe, listen, and reflect on what today’s parents and kids are experiencing — and what they’re looking for when it comes to play. From bison sightings and mountain hikes to the awe of a toddler racing her horse at top speed during a Cody rodeo, every moment along the way offered valuable insight into the world families are navigating right now.
What Parents Are Looking For
Everywhere she went, one insight stood out: families want toys that reflect real life, nurture curiosity, and support meaningful growth in children’s earliest years. Parents are seeking more than entertainment — they want products that inspire kindness, build confidence, encourage learning, and connect children to the world around them.
This belief is at the heart of Upbounders®. Our toys are designed to spark wonder, inspire play, and celebrate what’s special about the everyday world kids live in — while helping retailers stand out with assortments that resonate deeply with modern families.
What’s Next: ACE Hardware Fall Convention 2025
We’re excited to bring these insights to ACE Hardware’s Fall Convention in Chicago, where Upbounders® will showcase new preschool‑focused products and connect with retailers eager to offer families something fresh, meaningful, and beautifully designed.
If you’ll be at ACE Fall Convention, come see us at booth #19079a — we’d love to share how Upbounders® can help you meet today’s families where they are and inspire their next generation of play.
